If you are looking for a resistant and precious material with numerous qualities for your new jewelry line, then you know more about titanium.
Similar in appearance to white gold, this sturdy metal can easily replace its more expensive cousin in the production of jewelry.

In fact, titanium is a material already used in the goldsmith market and which has positive and negative aspects that you should consider before deciding that it is the right material to develop your ideas, to meet the needs of your company and obviously to those of your end customers.

What is titanium?

Titanium is a metallic element that is used to create high-end jewelry, golf clubs, watches, components for the race mode or in the medical and even aeronautical sectors.
It was discovered at the end of the 18th century and is named after the Titans, mythical Greek giants, personifications of the different forces of nature, known for their extreme and superior strength.
The impact of titanium has had a positive and diversified impact on humanity that is greater than any other single element.

It took us into the depths of the ocean and into distant areas of space (85% of the space shuttle structure is made of titanium.)
It is placed inside our bodies and on our sports equipment; but it is only in recent years that we have begun to explore the artistic variations of this miraculous material.

Pros

Merit
Titanium is perceived by consumers as a precious and extremely performing material linked in the imagination to high-end jewels, prestigious watches, high-performance sports, motoring and industrial applications.

Lightness
Titanium is light, which makes jewels made with this material comfortable and easy to wear: it is the only element that has the strength of steel, but with a weight comparable to that of aluminum.

Resistance
99% pure titanium is used for most jewelry and this increases its resistance to fatigue.
This allows the titanium to withstand a very high level of stress before breaking.
Titanium also has very high resistance to weight ratios: these qualities are certainly very interesting for the consumer who prefers jewelry that does not break easily.

Cost
It is a strong and performing metal, much less expensive than other materials such as gold or platinum but attractive enough for the final consumer thanks also to its history and its numerous properties.

Hipoallergenic
Titanium is hypoallergenic, a feature that can be valuable for companies that are thinking about the production of new jewelry lines because it allows them to broaden their target by approaching and involving consumers allergic to metals, which have always been little considered in the goldsmith sector.

Easy maintenance
Another positive property on the consumer side is the ease of maintenance of titanium jewels which, unlike those in white gold for example, will continue to look good even over the years, without having to cyclically resort to coating and maintenance that other precious metals need.

Corrosion resistant
Titanium is highly resistant to corrosion, it is not affected by sea water, nitric acid and chlorine (in the water), so titanium jewels are practical for those who regularly swim in the ocean or in chlorinated pools.
This contrasts with some other jewelry materials such as gold, silver, brass and bronze, which are prone to tarnishing and other manifestations of deterioration.

It can be colored
Finally, customization is another winning property of titanium: in fact, contrary to popular belief, titanium can be colored in a wide variety of colors through the anodizing technique and the DLC treatment, giving life to chrome plating and shades. unique and personal, ideal for the characterization needs of each brand.

Cons

Technical Production
First of all the production: the melting of titanium is notoriously a difficult and in some ways risky process.
Titanium is in fact an extremely complicated material to melt, just think that its melting point is 1725°C (400°C above the melting point of steel and about 200°C higher than that of aluminum) and in various stages of its processing it can even be explosive.

Malleability
Of course, the great strength of titanium can also have some negative aspects such as its poor malleability.
In a nutshell, if the goal is to create jewelry that can be reshaped or easily engraved, then it is more prudent to rely on materials other than titanium which is difficult to resize and complex to weld with other metals.

It is therefore very important that consumers choose the exact measurements for their jewelry (especially for what concerns the ring market).
If this problem can be easily solved in physical stores by measuring the jewelry before purchase, the same cannot be said for brands that sell mainly online.
For this reason, many brands have found different solutions to overcome the problem such as offering consumers simple but effective guidelines for choosing the optimal measures.

Resistant but not scratch resistant
Although titanium is extremely durable, this does not mean that it is scratch resistant; although this characteristic is identical for all other precious metals, it is good to remember that the two properties are absolutely different from each other.

A line of titanium jewelry is resistant and immune to corrosion, but not to scratches which can mark a jewel used daily and very exposed such as rings.
However, it is possible to make it scratch-resistant with special surface treatments.

Conclusions

Deciding the right material for your new jewelry line is certainly an important process that requires time, study and research; at the same time it can open up scenarios not previously imagined and new business opportunities that can further grow your business and your sales.

For these reasons it is essential to turn to experienced professionals to be able to perfectly know all the characteristics and opportunities that a new material can offer to your company.

If you want to find out more about the opportunities of titanium in the goldsmith industry, fill out the form below to receive a free consultation.